Friday, March 1, 2013

White Rock Paper Label Sparkling Mineral Water Bottle

This paper label brown glass bottle once contained world famous White Rock Sparkling Mineral Water.  The mineral water was lithiated, carbonated and bottled at the White Rock Mineral Springs in Waukesha, Wisconsin, USA.  This particular bottle is the larger and more common 1 pint, 8oz. size.  The White Rock Mineral Springs Company got its start in 1871 when H.M. Colver bought the White Rock Springs and the surrounding 60 acres and began to turn the site into a health resort destination.  The Native Americans in the area had long believed the spring water had medicinal properties and Colver capitalized on this by building a pavillion, a spring house, and then later a health hotel.  In five years time Colver was bottling the spring water and by 1890, White Rock Water was one of the most popular bottled table waters in the US.  In 1893, the company adopted the image of Psyche, as represented in a painting by German artist Paul Thumann, as their trademark, and the famous image of Psyche has now endured for over 110 years as the symbol of the White Rock Company.  The White Rock brand is still being manufactured to this day; unfortunately, I haven't tried it as I can't find it anywhere in my area.  I hear they do mail order...  Check their website for more information about the modern company (whiterockbeverages.com)